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Re-branding
Rebranding a SaaS (Software as a Service) product involves more than just changing the name or logo. It requires a comprehensive strategy to ensure a smooth transition without disrupting the user experience.
We have 2 different Re-branding ways; those are as follow;
1. Simple Branding
2. Exclusive Branding
Simple Branding
- A simple rebrand typically involves cosmetic changes to the brand’s visual identity without major alterations to the product or service or its functionality.
- It might include updating the logo, changing color schemes, refining marketing materials, and adjusting the brand’s messaging to align with the new identity.
- The focus is primarily on the surface-level changes aimed at refreshing the brand’s appearance without affecting the core functionalities or user experience of the SaaS product.
- This type of rebranding may be relatively quick, cost-effective, and less disruptive to the existing user base.
Includes:
- Logo Update
- Customized Font Styles
Exclusive Branding
- An exclusive rebrand goes beyond cosmetic changes and involves substantial modifications to the product/service and brand identity.
- It may include fundamental alterations to the software’s features, functionalities, user interface (UI), user experience (UX), and even the target audience or market positioning.
- A hard rebrand often requires a significant investment of time, resources, and effort as it involves not only changing the external brand elements but also restructuring or re-engineering parts of the SaaS product.
- This type of rebranding can be riskier and more challenging as it may disrupt existing users’ workflows, necessitating careful planning, testing, and communication to manage the transition smoothly.
Includes:
- Color Pallate
- Customized Design
- Customized Products with Flyers
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Dinerspos is a modern app for getting food and handling restaurants. It's made for single and multi-branch restaurants. It has a strong system for taking orders and a friendly app for customers, a website, and an app for delivery people.